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William Yeoward embodies refined British style, merging traditional elegance with modern design innovation. From the mid-1980s onward, the brand has been transforming homes with pieces that fuse heritage-inspired aesthetics with contemporary flair.
The journey began in 1985, when William Yeoward opened his first Chelsea boutique, blending antiques with bespoke creations. Over the years, this initial vision expanded into a full-fledged luxury lifestyle brand encompassing furniture, rugs, textiles, crystal, and decorative objects. The late 1990s marked a turning point with the launch of the acclaimed crystal collection, earning both industry praise and royal recognition.
The brand’s aesthetic is rooted in British heritage, drawing inspiration from Georgian and Victorian styles while adapting them for contemporary living. Rich colors — deep blues, warm neutrals, and sophisticated greens — echo the British countryside and architectural elegance. Every piece reflects careful attention to proportion, detail, and material quality, creating interiors that feel curated yet welcoming.
William Yeoward’s collections bring cohesion and character to any room. Key offerings include:
Every creation from William Yeoward reflects meticulous artistry. From hand-blown crystal to expertly upholstered furniture and intricately woven rugs, each item demonstrates a dedication to quality and refined detail that defines the brand’s luxury standard.
With flagship showrooms in London and New York and carefully selected international retailers, William Yeoward maintains an exclusive global presence. Its clientele includes private collectors, interior designers, and high-end hospitality projects, all seeking pieces that combine elegance with enduring value.
Today, the brand continues to grow internationally while staying true to its founding vision. William Yeoward balances contemporary trends with heritage craftsmanship, ensuring its creations remain relevant for new generations of luxury consumers without compromising on timeless quality.